Wedding trend: Creating a brand for the big day

August 18, 2009

Branding isn't just for businesses anymore.

While some engaged couples focus on things like the music and the cake, others are branding their wedding day in an effort to create a cohesive look for the bride and groom.

Wedding expert Amy Ruocco said that creating a brand for the celebration allows a couple to include subtle touches that can connect things such as the bridesmaid dresses to the invitations.

"A wedding that has been successfully branded reflects the style and personality of the bride and groom and allows the wedding guests to feel more connected to the experience," Ruocco said.

A brand can include a symbol as well as specific colors that appear throughout the day. For example, if a bridesmaid dress happens to be brown, a good example of branding would be to have brown as a dominant color in party invitations and at the reception.

Having a wedding theme can also make the entire process a bit easier to plan, especially when a bride knows she can only pick a certain design or color.